These days, you don't have to be a parent to be familiar with popular teen book titles like Harry Potter, The Hunger Games or Twilight. These titles have sold millions of copies of books and spawned merchandise empires, been adopted into blockbuster films, and have permeated our pop-culture lives.
Young adult literature is a booming business and has been one of the fastest growing book categories for publishers in recent years with more than 715 million books sold in 2013…Even though this genre is aimed at audiences 12 to 18, more non-teenagers are picking up these titles. In fact, a 2014 report showed that 77 percent of young adult literature buyers were actually adults, with the largest segment of buyers--43 percent, ages 18 to 29…And given the difficult economic climate the publishing industry has faced over the last few years, more young adult buyers has been a blessing…
Tracy Wholf
Young adult literature is a booming business and has been one of the fastest growing book categories for publishers in recent years with more than 715 million books sold in 2013…Even though this genre is aimed at audiences 12 to 18, more non-teenagers are picking up these titles. In fact, a 2014 report showed that 77 percent of young adult literature buyers were actually adults, with the largest segment of buyers--43 percent, ages 18 to 29…And given the difficult economic climate the publishing industry has faced over the last few years, more young adult buyers has been a blessing…
Tracy Wholf
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