Wednesday, July 19, 2017

What Makes A Good Dust Jacket?

 The great book designer George Salter once said that a good dust jacket "must be in perfect accord with the literary quality of the book. It must be even more if it is to function as an important sales factor, if it is to 'stop' the eye of the person passing by." …

     According to many book designers, it is becoming increasingly difficult to put together a good dust jacket. Each one needs to be approved by sales representatives, editors, art buyers and authors before it wins approval. "It is getting tougher and tougher to do good work these days," said Oliver Munday, a designer for Knopf….And Matt Dorfman, freelance book designer, admitted, "It was a pretty abysmal year for me approval-wise."

Nicholas Blechman


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