Sociologists, linguists and biologists say that our ability to laugh and desire to do so isn't all fun and games, but actually serves two essential life functions: to bond with members of our "tribe," and to lesson tension and anxiety. Both of these are also excellent reasons to incorporate humor into your nonfiction. As a communications tool, effective use of humor an humanize you, cementing your bond with readers. It can also help your work stand out in a crowded market. And as advertising studies have shown, humor enhances how much we like what we're reading and how well we remember it afterward.
Anne Jasheway
Anne Jasheway
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