Friday, July 31, 2015

Inserting Humor Into Your Nonfiction

Sociologists, linguists and biologists say that our ability to laugh and desire to do so isn't all fun and games, but actually serves two essential life functions: to bond with members of our "tribe," and to lesson tension and anxiety. Both of these are also excellent reasons to incorporate humor into your nonfiction. As a communications tool, effective use of humor an humanize you, cementing your bond with readers. It can also help your work stand out in a crowded market. And as advertising studies have shown, humor enhances how much we like what we're reading and how well we remember it afterward.

Anne Jasheway

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